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Definitions of macromedia flash:

Macromedia Flash is a registered trademark of Macromedia, Inc. in the United States and/or other countries.
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Rich dynamic content applications - what is used in the Client, Receptionist and Administrator Desktop pages.
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Animation program used for complex websites. It requires extra plug in software.
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The Developer charges $35 per hour for the creation of Macromedia Flash capabilities.
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or Flash is a graphics animation program, written and marketed by Macromedia, that uses vector graphics. The resulting files, sometimes called "flash files", may appear in a web page to view in a web browser, or standalone players Flash players may "play" them. Flash files occur most commonly in animated advertisements on web pages and rich-media web sites, although prank flash has become common.
www.music.us/education/M/Macromedia-Flash.htm
Macromedia Flash, or simply Flash both refer to both a multimedia authoring program and the Macromedia Flash Player, written and distributed by Macromedia, that utilizes vector and bitmap graphics, sound and program code and bidirectional streaming video and audio (upstreaming only available when used in conjunction with Macromedia Flash Communication Server). ...
en.wikipedia.org/wiki/Macromedia_Flash