Web hosting Glossary

Definitions of interstitial ads:

• Interstitial ads are ads that appear in a separate browser window while another page is loaded. If a user, on page A, clicks a hyperlink to go to page B, the user will see the interstitial ad before arriving at page B. Newer concepts called superstitials or metastitials attempt to be more acceptable to consumers by being less intrusive, subtle and more interesting with the use of rich media components such as video. Up
  www.adserversolutions.com/adserver/adterms2.html
• ads that appear between two content pages. Also known as transition ads, intermercial ads, splash pages and Flash pages.
  www.iab.net/resources/glossary_i.asp
• Web pages that pop up between what the viewer is looking at and what they are expecting to get. More like a TV commercial than anything else on the Web (at the moment).
  www.clickaffiliate.com/resources/resources_glossary.shtml

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