Web hosting Glossary

Definitions of email marketing:

• The practice of sending sales letters or customer newsletters by email. While some individuals think it can be annoying, many businesses find it a cost effective marketing tool. Email communications are often more effective than printed direct mail, because a reader can click on a link and go straight to the sender's web site.
  www.z2z.com/site01/itglos01.html
• marketing via email.
  www.tobysimkin.com/reference/Ref_Net_Glossary_Terms.asp
• TheReef may, from time to time, send email messages to ReefMail users containing advertisements, special promotions, and other marketing materials.
  www.thereef.ws/TheReefTOS2.html
• E-mail marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. However, the term is usually used to refer to: * Sending e-mails with the purpose of enhancing the relationship of a merchant with its current or old customers and to encourage customer loyalty and repeat business. ...
  en.wikipedia.org/wiki/Email_marketing

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