Web hosting Glossary

All About Web Hosting >> Web hosting Glossary

see also: email marketing

Definitions of e-mail marketing:

the use of e-mail as a direct marketing channel.
wps.pearsoned.co.uk/wps/media/objects/1452/1487687/glossary/glossary.html
E-mail marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. However, the term is usually used to refer to: * Sending e-mails with the purpose of enhancing the relationship of a merchant with its current or old customers and to encourage customer loyalty and repeat business. ...
en.wikipedia.org/wiki/E-mail_marketing