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Definitions of cookie cutter:

A quick way to create hundreds or thousands of pages in a short time, often using a template file and a database often redirect to a specific page. Also see doorway pages.
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a kitchen utensil used to cut a sheet of cookie dough into desired shapes before baking
wordnet.princeton.edu/perl/webwn
A cookie cutter is a tool to stamp out cookie dough in a particular shape. A cookie cutter solution is a solution to a problem that can be applied in many situations without modification, and the phrase is often used pejoratively due to its connotation of "unimaginative" or "simplistic."
en.wikipedia.org/wiki/Cookie_cutter