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Definitions of cookie cutter campaign:

• Cookie cutter campaigns are political campaigns, engineered by political consultants who run virtually identical campaigns in different jurisdictions. The typical hallmarks of such a campaign are direct mail advertisements using identical layouts and stock photographs. The term is typically used derisively, often by local political activists frustrated with the lack of attention to local public issues and lack of understanding of local political and governmental nuances.
  en.wikipedia.org/wiki/Cookie_cutter_campaign

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