Web hosting Glossary

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Definitions of banner advertising:

Usually a graphic image used as an advert on a web page. When users click on the image, they are taken to the website of the company placing the ad.
www.internetworld365.com/Content/Pages/Glossary.aspx
Banners may be placed in the white pages. Banners run along the bottom of the page. They can appear on every page or every other page, and advertisers have a choice of two sizes: 7-3/8" x 3/4" or 3-3/4" x 3/4." Universities are not charged for any page increase banner advertising may cause.
www.universitydirectories.com/Local%20Site/PUB-DRG-Glossary.html
An online advertising strategy that uses graphical banners containing advertising content, which are linked to a designated Web page.
www.metaprojects.com/services/banners/banner_terms.html
advertising that appears on a website, usually as a banner across the top of a page that clicks the user through to the advertiser's website.
wps.pearsoned.co.uk/wps/media/objects/1452/1487687/glossary/glossary.html
An on-line advertising technique where small (usually about 6.5 in. by .8 in.), hyperlinked advertisements are placed on frequently visited pages of a web site.
flytrapinteractive.com/~personal/Eti/wbt/web/glossary.cfm
A web banner or banner ad is a form of advertising on the World Wide Web. This form of online advertising entails embedding an advertisement into a web page. It is intended to attract traffic to a website by linking them to the web site of the advertiser. The advertisement is constructed from an image (GIF, JPEG), JavaScript program or multimedia object employing technologies such as Java, Shockwave or Flash, often employing animation or sound to maximize presence. ...
en.wikipedia.org/wiki/Banner_advertising

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