Web hosting Glossary

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Definitions of banner ads:

A graphic image which acts as an advertisement to entice site visitors to 'click through' to obtain further information.
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An ad in the form of a graphic image that typically runs across a Web page or is positioned in a margin or other space reserved for ads.
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Ads, often with graphics that are placed on different websites for a fee. The fee is usually based on the number of times the ad will be seen.
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Standard banner ads are 468 by 60 pixel horizontal rectangles which can contain content specified by the advertiser. They are usually links to one or more pages of additional content for that advertiser. Banners are usually placed at the top of the page, just below page headers.
www.techcache.com/ads/glossary.asp
A web banner or banner ad is a form of advertising on the World Wide Web. This form of online advertising entails embedding an advertisement into a web page. It is intended to attract traffic to a website by linking them to the web site of the advertiser. The advertisement is constructed from an image (GIF, JPEG), JavaScript program or multimedia object employing technologies such as Java, Shockwave or Flash, often employing animation or sound to maximize presence. ...
en.wikipedia.org/wiki/Banner_ads