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Definitions of banner ad:

a graphical web advertising unit, typically measuring 468 pixels wide and 60 pixels tall (ie 468x60).
www.tobysimkin.com/reference/Ref_Net_Glossary_Terms.asp
An advertisement stripped across the top or bottom of a Web page.
highered.mcgraw-hill.com/sites/0072407611/student_view0/glossary.html
An image file that displays an online advertisement, typically sized for placement at the top or bottom of a Web page and linked to another page.
www.score.org/eb_1.html
A banner is the small boxed message that appears atop commercial websites (usually the home page) - o on the first page of an e-zine - and are usually hotlinked to the advertisers site.
www.expedite-email-marketing.com/internet_marketing_glossary_internetmarketingtermsdefinition.htm
A paid announcement posted on an Internet site in rectangular or “banner” format.
www.communication.gc.ca/glossary.html
An advertisement appearing on a website, usually at the top or bottom of the screen. The standard size is 468 pixels wide by 60 pixels high. It is usual for the advertisement to be 'clickable', sending users to the advertisers content or external website.
www.marketing.org.nz/emarket_dictionary.php
A banner-shaped image that is used for advertising on Web pages throughout sites. The standard size for a banner ad is 468 pixels wide by 60 pixels wide at 12k or less.
mediacentre.ninemsn.com.au/mediacentre/how_to_buy/glossary.aspx
is an advertising banner displayed on sites to advertise a web site. If a user clicks on the banner it will take them to that site. Here you will find more information on Banner ads.
www.smallbizonline.co.uk/glossary_of_internet_terms.php
or ad banner, also known as online ad, is a graphics image linked to an advertiser's website. The online ad industry has nine standard sizes for banner ads, but the most common is 468 pixels wide by 60 pixels tall, with a pixel being equivalent to one screen dot. In print ads, measurements are made by number of column centimeters.
www.indianlinkexchange.com/temp/glosarry.html
Banner ads are one of the primary methods of advertising on the Internet. They are usually small graphics with a very brief advertising message.
www.globalspex.com/support/webdesign_definitions.php
Standard, rectangular Web ad that links to another site.
www.marketconscious.com/dict.htm
The small panels often seen at the top of Web pages, advertising goods and services.
www.ketteringwebsolutions.co.uk/guides/internetterminology.htm
is an advertisement that typically runs across a web page or is positioned in a margin or other space reserved for ads. Usually animated and tending to conform to standard sizes so that the file displays quickly.
www.tecc.com.au/tecc/guide/glossary.asp
A wide shallow rectangle at the top or bottom of a Web page that provides a link to the advertiser's Web page.
www.glencoe.com/sec/busadmin/marketing/dp/ad_serv/gloss.shtml
A web banner or banner ad is a form of advertising on the World Wide Web. This form of online advertising entails embedding an advertisement into a web page. It is intended to attract traffic to a website by linking them to the web site of the advertiser. The advertisement is constructed from an image (GIF, JPEG), JavaScript program or multimedia object employing technologies such as Java, Shockwave or Flash, often employing animation or sound to maximize presence. ...
en.wikipedia.org/wiki/Banner_ad

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