Web hosting Glossary

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Definitions of ad banner:

An advertisement on a Web page that links to an advertiser's Web site or buffer page. Ad banners are the most common unit of advertising on the Web and cost anywhere from free to upwards of $15,000 - $150,000 per month depending on the amount of page views the Web site (and thus the ad banner) receives. It's called an ad "banner" because the original online advertisements were always in the shape of a banner, usually at the top of a page. ...
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A banner-shaped image that is used for advertising on Web pages throughout sites. The standard size for a banner ad is 468 pixels wide by 60 pixels wide at 12k or less.
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A graphical image used as an advertisement and displayed within an HTML document. The image is most frequently linked to the advertisers' website, where additional information is presented. See sample.
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a graphic image or other media object used as an advertisement. See iab.net for voluntary guidelines for banner ads.
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An ad on a Web page, often using moving images and sound as well as text. Clicking on a banner usually takes the user to an advertiser's Web site.
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